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Rhythm-al-ism and beyond[edit source | editbeta]

The year 1997 saw Quik produce a track on House of Music, by Tony! Toni! Toné!. The success of the Quik-produced single "Let's Get Down" prompted House of Music to sell over 1 million copies. He also worked with Shaquille O'Neal on his You Can't Stop the Reign album. DJ Quik later discovered Suga Free, a pimp turned rapper in 1997.[14] Their relationship saw Quik serving as the producer on his debut album, Street Gospel. It reached number 27 on the Billboard R&B albums chart.[15][16][17] The album fell short of commercial expectations, but was praised by many underground rap fans in California, and is seen as a “street classic” by many of them. The DJ Quik production on this album was considered to be refreshing compared to the stereotypical West Coast G-Funk sound that had dominated most of the early 1990s, as he incorporated elements of jazz, funk, rhythm and blues, and even rock and roll to create instrumentals that caught the ears of many listeners. It was recorded in a record of 28 days.

In 1998 Quik released Rhythm-al-ism his fourth studio album on Profile Records. This record was certified Gold in 1999, and contained the singles "Hand in Hand (featuring 2nd II None and El Debarge) and "You'z A Ganxta". It featured guest appearances by Nate Dogg, Snoop Dogg, AMG and Suga Free. That year he went on to produce for The Luniz, Shaquille O'Neal, Deborah Cox and Jermaine Dupri. He also produced on The Kingdom Come by rapper King Tee which ultimately never came out due to label problems. He also faced personal and professional tragedy when his close friend and protégé Darryl Cortez Reed was murdered in 1998. In 1999, there was the release of Classic 220 by 2nd II None, in which Quik played a huge part. Production on Gap Band's Y2K: Funkin' Till 2000 Comz album, Snoop Dogg's No Limit Top Dogg, Suge Knight Represents: Chronic 2000 andDeep Blue Sea (soundtrack). This was compounded by the death of another friend and rapper Mausberg, subsequently murdered in 2000. That year, saw the release of rapper Mausberg's album, and DJ Quik's Balance & Options. Also production with Whitney Houston, Erick Sermon, 8Ball & MJG, Xzibit and AMG.

After the lackluster sales of only 400,000 units of his fifth album, he was dropped by Arista Records, which had bought Profile Records. He produced for Kurupt, Big Syke, Janet Jackson, and Won G. He produced on Made (soundtrack) in 2001. That year also saw Suge Knight try to get Quik as the in-house producer for Death Row Records. In 2002, he released Under tha Influence under Ark 21 Records which sold only 200,000 units. He also produced Truth Hurts' Top 10 pop hit "Addictive" that year. However, he had used an uncleared Hindi sample on the record, and the copyright holders eventually filed a $500 million lawsuit against Truth Hurts' label, Aftermath Entertainment, that was amicably resolved by Jimmy Iovine and Dr. Dre. DJ Quik also produced and appeared on another track on Truth Hurts' debut LP, Truthfully Speaking, entitled "I'm Not Really Lookin".[18] He worked with Talib Kweli, Will Smith, and Shade Sheist that year. Record problems and a plethora of others almost prompted Quik to retire. The album The Best of DJ Quik: Da Finale was originally going to be his last release. He later stated:

"I just couldn't escape that contract. Basic contracts are supposed to be like 6 or 7 years, or 1 year with like maybe 6 options. The contract I was in was like a 10 or 11 year contract. I wasn't getting paid and I wasn't happy at all. And plus I was going through a bunch of shit.".[19]

He later decided to come back. In 2003 Jay-Z commissioned Quik to produce on The Black Album. Rapper Chingy worked with Quik on his Jackpot which also proved to be a hit. He worked for Roscoe, Butch Cassidy, Nate Dogg, E-40, TQ and Hi-C. In 2003 he also saw 50 Cent become a bigger star, as the aforementioned Get Rich Or Die Tryin album featured In Da Club which Quik did the drums for.

Ludacris got DJ Quik to produce on The Red Light District in 2004. He was also commissioned for a remix on the 2Pac album Loyal to the Game. He also worked with Knoc-turn'aland Suga Free that year.

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DJ QUIK DRUM KIT: Mr. "West Coast" $1.25